It seems like a simple question that would be commonplace as we continue to embrace technology for our finances. It would seem reasonable to assume that banks have undertaken this unassuming exercise as they invest heavily into digital banking platforms and services. Yet few have and few really know what their retail customers want – at least that was our hypothesis.
In partnership with Tech Research Asia (TRA), we decided to investigate and test our hypothesis via a comprehensive research project. TRA surveyed over 2000 consumers in China, Hong Kong, The Philippines and Australia. We also asked over 100 individuals in face-to-face video interviews in Sydney, Manila, Shanghai and Hong Kong what they thought about their current digital banking experiences and what they want in future.
Download this report to read the results of this research, which offers guidance to banks and other organizations looking to improve their digital experience.
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Have you ever been personally asked what you want from your digital banking experience and the type of journey you want to take? Our research results help answer this question and give some guidance on the next steps to take to ensure better digital banking experiences.
We travelled across Sydney, Manila, Shanghai and Hong Kong and asked real banking customers 3 questions for 1 coffee. Here’s what they had to say about their current digital experience and what their bank does well.
We travelled across Sydney, Manila, Shanghai and Hong Kong and asked real banking customers 3 questions for 1 coffee. Here’s what they had to say about how the banks could use their data to make their lives easier.