Expectations among bank customers for convenience and efficiency of their account opening experiences continues to accelerate, with an assumption that opening a retail or business account, credit card, or retirement account should be as simple as buying a book from Amazon.
To remain competitive, banks globally have responded, some taking leadership positions, whilst others are being dragged into digital sales very slowly.
This 2019 version of our annual report tells a story of maturity in one segment and an overall market still open with gaps and opportunities to differentiate from the pack.
In this study you will access:
- State of digital sales in banking
- Digital sales readiness matrix
The findings in this report are based on an assessment of the digital readiness of 70 banks in North America, Europe and Australia. The findings were then compiled into this report, the 4th annual survey of its kind.