To successfully engineer digital experiences that enable positive emotional bonds, banks will need to adopt a mindset that focuses on emotional engagement and customer intimacy as much as functional superiority.
The COVID-19 outbreak has brought about drastic changes in our lives, and by every measure we are going through a great crisis. It is natural to assume that the pandemic will be a turning point in modern history, and many experts argue that the world we are entering will be fundamentally different from the one we knew before.
Some of the trends we uncovered were from our 2018 State of Digital Banking Report, which found significant improvements in digital and mobile capabilities among banks that we surveyed. Read on to find our list of great resources as well as the surprising trends that we’ve uncovered.
Forrester’s survey results echo what we saw in our 2018 State of Digital Sales in Banking Report—namely, that banks fully recognize that digital transformation is necessary for their future success, but banks are still in various stages of building and executing on their plans.
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