The report gathered data from 340 banks and credit unions, 350,000 active users and nearly 6 million logins, monitoring how frequently banking mobile app features were used. Topping the list of most used feature wasInternal Money Transfers with approximately one out of every five users having used it at least once. Rounding out the top five most used features in descending order are: View Transfer History, View Transaction History, View Check/Deposit Image and finally, Remote Deposit.
In the article “Guess Which Are Most And Least Used Mobile Features“, CUtoday also lists the five least used features. The fifth least used feature is the Contact Us page. This may be a good thing, hopefully reflecting that most users are able to find what they are looking for in the app without assistance. The fourth least used feature is Branch Locator and the third is the Main Marketing Message. Less than 1 out of 100 users have clicked through to that page. The second least used is the Retake Picture Pay Photo feature, although picture payments have increased 11.93% over the last year, so this feature’s use may be on the rise.