Webinars

The Power
of Marketing in
Uncertain Times

A Webinar Series

Join Us to Chart a New Path Forward

Watch this series of thought-provoking webinars for marketers by marketers!
Stay up to date on what the best bank marketers at financial institutions across the country are doing during these unprecedented times to better serve their communities.

Watch the series on demand – gain insights and strategies at your convenience. Learn more about our marketers and start watching now.


Sessions & Agenda

The Power of Marketing in Uncertain Times – Seth Godin Virtual Q&A


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Seth Godin, New York Times best-selling author and marketing guru answers your questions on The Power of Marketing in Uncertain Times.

Join in the conversation and get answers to questions like: How will marketing change after this pandemic? How can we be better prepared for future emergencies? And much more.

The Power of Marketing in Uncertain Times – Jody Guetter Virtual Q&A


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Jody Guetter, VP/Director of Marketing and Sales, CFMP at Minnwest Bank joins us for a Q&A session to share with the audience her team’s experience marketing during these uncertain times.

Hear firsthand how Jody and her team of marketers have been able to quickly pivot and try new strategies in the current climate at Minnwest Bank, a $2B community bank with 32 locations across Minnesota and South Dakota.

Think like a brand, not like a bank.


Unleash your marketing mindset: accelerate digital transformation in a time of change.

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Join Liz High, VP of Strategy and Insight at Metia for exclusive access to a new study that shows why marketers hold the keys to creating meaningful digital experiences in a post Covid-19 world. The survey of 500 senior financial marketers in the U.S. and Europe reveals compelling evidence that applying marketing discipline can unleash the true potential of your digital transformation investment.

The Power of Marketing in Uncertain Times – Courtney Oldendorf Virtual Q&A


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Courtney Oldendorf, Social Media Specialist at ORNL Federal Credit Union joins us for a Q&A on the role of social media at ORNL.

The Financial Brand recently ranked ORNL in the Power 100 list for their use of social media to engage with their members. Social has become even more important for supporting their members during these uncertain times. Find out how meaningful social interactions online develop into positive currency for a financial institution in the long run.

The Power of Marketing in Uncertain Times – Lisa Maria Alexander Virtual Q&A


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Lisa-Maria Alexander, CMO – Trinidad & Tobago, JMMB Group joins us for a Q&A session to give her perspective on how the current climate has impacted the role of marketers today.

Leadership is turning to their marketing teams now more than ever for guidance on how to communicate with their clients. Find out how her team has risen to the challenge and has been able to support client’s financial well being during these uncertain times.

Keynote: Seth Godin

Entrepreneur, best-selling author, and speaker

In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

All-Star Marketing Speaker Roster

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