Big Tech firms (like Google, Amazon, Facebook and Apple) are eying up the payments space enthusiastically. Anyone who attended Sibos last year would have seen the signs that Big Tech is rapidly moving into the places that E-money Institutions (EMIs) presumed was their fundamental niche. This position will get more competitive! These firms are likely to have a big impact on payments. They have put their brands foremost and are using payments to boost on-platform engagement and commerce, reinforcing their importance in consumers' lives.