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“Tomorrow morning, when you look in the mirror after you've gotten up, just write — put it in lipstick or whatever you want on the mirror — just put 'delight my customer’.” - Warren Buffett

Big Tech firms (like Google, Amazon, Facebook and Apple) are eying up the payments space enthusiastically. Anyone who attended Sibos last year would have seen the signs that Big Tech is rapidly moving into the places that E-money Institutions (EMIs) presumed was their fundamental niche. This position will get more competitive! These firms are likely to have a big impact on payments. They have put their brands foremost and are using payments to boost on-platform engagement and commerce, reinforcing their importance in consumers' lives.

Electronic Money Institutions (EMIs) are a relative newcomer to the financial services landscape – particularly in their visibility to the wider market. They are not banks but they are challenging banks in many ways, including their business model - but how are they driving this change?