Despite having been around since the Great Depression, Pennsylvania State Employees Credit Union (PSECU) has, in recent years, evolved into a beacon of digital banking by fully embracing the digital customer experience. In adopting this growth strategy, it has effectively turned its members’ mobile devices into pocket branches.
Today, PSECU has a powerful mobile application backed by the ability to bring state-of-the-art features and capabilities to market quickly, as well as an innovation initiative designed to make its development pipeline more responsive to member wants and needs. And it all started with leadership that understood how important responsiveness had become in a world where banking consumers expect to digitally manage all of their needs when and where they want…
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