The Challenge: Supporting Millennial Mobile Banking Expectations.
In this era of smart phones, tablets, and smart watches, mobile applications have become as essential to banking as deposits and mortgages. So when your member base skews as young as Partners Federal Credit Union, mobility takes on a whole new level
As the official credit union for The Walt Disney Company cast members (as employees are referred to), Partners serves a disproportionately millennial demographic that expects a lot out of mobile banking applications. As such, Partners’ leadership is well aware of how critical a strong mobile app is to achieving two significant goals for growth: capturing half of Disney’s 185,000 employees as members, and reaching $2 billion in assets by the end of 2020.
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