Self-Serve Portal

How-To Create a Partner

This short guide goes through the steps and recommended blocks for setting up your event. If you have any questions or challenges when setting up your event, please reach out to your Digital Marketing Team.

Example Partners

Check out these partners to get a feel for what an partner page should look like when completed. Whilst you can add any block to a partner, we recommend using the blocks in this guide which have been handpicked to help achieve a consistent look and feel across our partner network.


Amazon Web Services (AWS) is a secure cloud services platform, offering compute power, database storage, content delivery and other functionality to help businesses scale and grow.


IBM helps financial services organizations drive smarter, profitable growth, balance costs with agility, and improve their risk management and industry differentiation. Financial organizations can choose from a broad array of…

Preparation Requirements

The better prepared the partner page, the greater the visibility:


IMAGERY: HERO (2000X624)

Create Partner Page

On the left-hand menu, select Partners > Add New

At the top of the page add the Partner name using Title Case. This page name will set the page URL, e.g. calling a page ‘IBM’ will create the URL

Partner name and a short, meaningful introduction.

Add the Partner logo to the banner / title area.

Select ‘Background Options’ and add a hero (2000×624) image.

Add Blocks

Add blocks to your page by clicking the round plus icon (⊕) above or below existing blocks. Below are the most commonly used blocks for partners.

The Paragraph block is commonly used to describe the partner.

Using Paragraph Block - Screenshot

Button groups are used to place up to three buttons on one line, useful if the partner has several relevant page that need to be linked from their page.

Manage Visibility

Partner properties help you manage the visibility of your partner on, giving you options to promote the partner in relevant places throughout the website. To view Properties, login to your page > right-hand side options > Document tab.

Hide In Search – This tick box will enable you to hide your partner from internal site search and other pages throughout likely seldom used for this type of content.

Featured Item – For partners that are high profile and important to the business, we have the Featured Item option which pushes the partner to the top of the page to drive engagement. We can have between 0-4 featured items at any one time.

Earlier in this guide, we Set Page Name & URL. If you need to change your URL you can edit the Permalink. Best practice for URL structure is to keep your link as short as possible. With partner pages, you should use the partner name.

Set the Partnership type of the Partner, this will be visible in the partner listing page.

Select the Related categories that this partner is associated with. Multiple related categories can be selected in addition to a primary category.

Please select all the Region(s) the partner operate in applicable. If partner operates in multiple regions, please select all applicable regions and set the primary region as the region where the article is most relevant.

Your partner feature logo shows on the partner listings page, other pages and on links from social media pointing to this page. Please use a Landscape (1200×675) image. A default image is used if you do not set a Featured Image, however, we highly recommend adding a logo.

The Excerpt appears in site search results and listing pages. If no excerpt is added your page it will automatically take the first 200 characters from the page content.

Partner Set-up Checklist