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Aidan Power

Director of Customer Brand and Marketing – KBC Bank Ireland

Aidan joined KBC Bank Ireland as Director of Marketing in 2012 and has been growing the challenger banking brand - 'The Bank of You' - ever since. His primary responsibility is to drive the 'digital first' customer centric brand strategy making sure the brand remains a challenger banking brand at its core.

He is an experienced Director of Marketing, Communications, Corporate Affairs from both the Financial Services and FMCG Retail sector. Aidan is a member of the Irish Advertisers Association Council and is on the Board of the Advertising Standards Authority of Ireland. He is also a Board Director with Enactus Ireland – a social entrepreneurship Not for Profit.