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Exchange Solutions

Moroku

Odyssey

A user experience orchestration and engagement platform architected around game

The configurable player journey map for personalised digital banking engagement. Located between a core banking platform and the digital experience, Moroku Odyssey is a configurable, multi-league, player map for financial service providers that want their customers to succeed. Odyssey knows where they are and where they’ve come from to nudge them onwards, building habits for financial success. Treat your customers like super heroes on a mission to win with their money, unlocking new weapons, skills and allies on the way as you recognise their success across time, space and momentum with awards, rewards and personalised pricing.

Overview

Player maps with 7 leagues, with 7 missions, 7 levels, 7 challenges and 7 archetypes to provide 16,807 initial coordinates on the map. Players are positioned on the map based on their demographics and relationship history.

A rich set of intrinsic and extrinsic nudges, rewards and awards that recognise loyalty and wellness across time, space and momentum can then be triggered.

Loyalty, recognising all the customer has done and does with their money. The money earned, saved, spent, and borrowed.

Personalised Engagement based around customers getting into their money work across the core missions, motivating, recognising and rewarding them fort staying in the game.

Financial Wellness by helping people feel good about their money and guiding them on their journey of money mastery, whatever that means for them in their specific context.

Gamification. Multiple game mechanics delivered through a game engine that support the customers need to know how they’re progressing on their journey, grow and have some fun.

Money Systems and Subsystems – The money tools and capabilities that players unlock along the way as they master their money

Resources

Whitepaper (opens in a new tab)

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